OMG Racing has today announced a new title sponsorship deal with Rich Energy ahead of the 2020 Bennetts British Superbike Championship, which gets underway at Silverstone this Easter (April 10/11/12).
Rich Energy branding will feature on the team’s BMW S1000RR Superbike with the final 2020 livery set to be released in due course as Héctor Barberá and Luke Mossey prepare for the opening test of the season in Spain later this month.
Rich Energy OMG Racing Team Owner, Alan Gardner said: “We are delighted to announce Rich Energy as our title sponsor for the upcoming racing season and beyond, and to officially launch our 2020 Rich Energy OMG Racing BMW S1000RR.
“We are well aware of the previous controversy linked to Rich Energy; however, William Storey and the team at Rich Energy have been very transparent in their business dealings, to give us full confidence in our partnership to move ahead.
“We have always put our fans at the forefront of our plans, and this link gives us the opportunity to increase the amount we invest into new opportunities for our supporters to enhance their racing experience and build new audiences. The partnership also includes long-term commitments to develop both the OMG and Rich Energy brands as key supporters of British motorsport talent.”
Rich Energy CEO William Storey commented: “The partnership with OMG is perfect. They have ripped up the rulebook in motorsport and come from nowhere to be one of the leading teams in the world. Their technical expertise, commitment to innovation and support of riders is a perfect fit for Rich Energy and this wide-ranging partnership will also see the team become a major platform for the brand and driver of new distribution.”