Honda Racing UK has revealed its racing liveries for the 2024 Bennetts British Superbike Championship with the latest CBR1000RR-R Fireblade SP, and in the team's highly anticipated return to the Quattro Group British Supersport series where the team will campaign the all-new CBR600RR.
The iconic red, white and blue of Honda Racing Corporation heavily influence this year’s livery, complimenting the respective production models.
The traditional Honda livery on all-new machinery for the season will feature with an expanded rider line-up in Bennetts BSB. With the number one plate on his Fireblade, Tommy Bridewell spearheads a three-rider team alongside Andrew Irwin and Dean Harrison, who races in Honda colours for the first time this year. Returning to British Supersport with his new CBR600RR, series record holder Jack Kennedy has his sights firmly set on putting the CBR back on the map.
With official pre-season testing starting this weekend at Donington Park, Honda continues its trusted partnership with other industry-leading brands as well as welcoming new sponsors into the fold.
Havier Beltran - Team Manager, Honda Racing UK said: “It has certainly been a busy winter this year, with the arrival of our new specification bikes and our expanded rider line-up, but I am certainly excited to kick off the season this weekend with the first official BSB test of the year!
“The 2024 bikes look fantastic in the traditional factory HRC colours and I cannot wait to see them in action at Donington Park. The team has worked exceptionally hard throughout the winter to prepare for the season ahead and we are thrilled to bring on board several new and exciting sponsors, who join our long list of trusted partners. Motorcycle racing is absolutely a collaborative effort, and revealing our livery represents the first milestone in what looks set to be a hugely exciting season.”
Neil Fletcher - Head of Motorcycles, Honda UK commented: “Although it seems that the chequered flag waved to signal the end of the 2023 season not so long ago, rest assured that there has been a significant amount of work to get to this moment. Hence why I am so delighted to reveal the colours of our 2024 challengers in British Superbike and Supersport. There is no denying the influence of the iconic HRC colours and I am extremely proud to continue to champion such a traditional Honda livery.
“Racing is woven into the very fabric of Honda and indeed our sponsors, which is why I am so eager to start this new season and push towards our goals. There is a real buzz about the team this year with great anticipation and enthusiasm for the season ahead.”