OMG Racing Yamaha have unveiled their new look ahead of the 2024 Bennetts British Superbike Championship, announcing a new partnership with GRILLA Hydration as they prepare for the new season as the Officially Supported Yamaha Team within the series.
OMG Racing have celebrated success across the last two seasons, scoring title victory in 2022 and finishing third last year. The team headed by experienced racer Paul Curran and owned by Alan Gardner will again feature Kyle Ryde and Ryan Vickers as they line up on the OMG GRILLA Yamaha Racing R1s.
GRILLA, a hydration and energy brand, already features in sport sponsorship with existing partnerships with Stevenage FC, Crystal Palace, Hull City and Hibernian in just the first year of release.
OMG GRILLA Yamaha Racing will debuted on track in 2024 at the season opening R&G Official Test at Donington Park on the 6-7 April, before the first round of the season at Circuito de Navarra in Spain.
Alan Gardner, OMG GRILLA Yamaha Racing Team Owner commented: “It’s always exciting to bring a new Title Partner on board, but this one even more so for me. The team behind GRILLA align perfectly with us as OMG Racing, and with this being our first year as the Officially Supported Yamaha Team, I’m more excited than ever to get out on track. Both Kyle and Ryan have proved their skillset without question, so I’m confident in OMG GRILLA Yamaha Racing’s ability to bag some serious silverware this season.”
Andrew Bishop Head of Commercials GRILLA Hydration said: “This is a truly exciting step for the brand to align with such a passionate and driven team in OMG. We cannot wait to get started to support and grow with the team. We will do all we can to help fuel a successful season ahead!”
John Smith Howell – MD , concluded: “This partnership has been one we have been keen to agree for some time; Hydration, Energy, power, excitement, success are all values that are true in both our market and on the race track. For GRILLA to be so aligned with the committed team and riders at OMG is a very exciting step in our journey and we cannot wait to kick start our relationship.”